Regardless of what they have to do to get the price down, or where the figures come from, I feel a decrease has to happen. The PS3 at this point is simply priced too high to be a wildly successful game console. History seems to indicate that $200 is a magic price point. If Sony can get the price down to one that's palatable to more of the populace, even if it only fits the $200 price point through inflation, they have a much better chance. Hopefully for Sony, Kwaad is at least on the right track about these price decreases.