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I don't think he understands what Miyamoto's job is, nor Apple's.

Apple makes hardware, not software. Miyamoto doesn't even really make software anymore; his position is more about quality assurance for all of Nintendo's games. He occassionally acts as director for specific games (like Pikmin 3), taking on a more direct role in their development.

What does that job have to do with Apple selling lots of phones?

I think EA is just mad that they can't trick people into buying FIFA 14 on 3DS. "It's not because the game is overpriced, it must be because kids aren't playing 3DS games any more. They're all playing mobile games! Somehow this is Miyamoto's fault!"