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Kasz216 on 25 September 2013
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JEMC said:
Kasz216 said:
...

Over the course of the entire PS3, Nvidia has only made around a half a billion dollars... not really worth putting other product lines on hold to shift over engineers for gaming architecture.

Why divert engineers for maybe 150 million chips over 10 years that won't be used elsewhere when instead you could go after the smartphone market?

 

Nvdia specifically turned down a PS4 offer from Sony.

http://techreport.com/news/24501/nvidia-didnt-want-the-playstation-4

AMD is desperate so they're willing to settle for scraps if those scraps will lead to fairly steady revenue.

Other companies, not so much.

 

If AMD gets back on track, chances are future console chipsets will end up being nothing but stock.

Maybe Nvidia doesn't see enough value in that, but for AMD it's different.

For AMD it's not only the GPU, it's also the CPU and the fabrication of the chips (given that they can't license the CPU design to Sony/MSoft, they have to take care of that too), so their profits margin are much higher than what Nvidia could get with only the GPU.


... Nvidia could of provided all that too if they wanted.  (Which they were asked too...)

That's what they're mobile buisness is.  The one they didn't want to distract from.

http://en.wikipedia.org/wiki/Tegra

Their margins won't be higher then what Nvdia refused to take.  AMD is just desperate because well... they've been taking sort of a beating to the point where Nvdia is has just been holding back to artificially keep prices up.

 

Everyone thinks AMD's APU's are unique for some reason whe in reality, they're extremely standard.