RenCutypoison said:
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because the profit margins were even worse on the PS3 then they expected.00
If you regularly paid attention to PC manufacturers financials you'd know that Nvidia missed it's profit targets on last gens console tech, after reaping some big money on Xbox.
Over the course of the entire PS3, Nvidia has only made around a half a billion dollars... not really worth putting other product lines on hold to shift over engineers for gaming architecture.
Why divert engineers for maybe 150 million chips over 10 years that won't be used elsewhere when instead you could go after the smartphone market?
Nvdia specifically turned down a PS4 offer from Sony.
http://techreport.com/news/24501/nvidia-didnt-want-the-playstation-4
AMD is desperate so they're willing to settle for scraps if those scraps will lead to fairly steady revenue.
Other companies, not so much.
If AMD gets back on track, chances are future console chipsets will end up being nothing but stock.