Shuhei Yoshida: Phones Have Hurt Handheld Market “Quite Badly”

[Nadwki]

Viktor said:

Nadwki said:

I think Yoshida recognises one issue.

“We have to provide a really great value proposition”

They released the PSVita with a very poor value proposition, a high price point and making it use expensive pointless propriety memory cards, it appears they are trying hard to correct this mistake with LCD and price reductions etc.

While they actually take cost reduction measures like going from "DAT" "OLED" to LCD the PSV2000 will be sold for the same price as the original one in Japan. So the only one benefitting is Sony themselves and not the consumer right now.

Yes I never read about any price cut in Japan because of the cheaper to make LCD screen, the cards got a price reduction so there is something positive for the consumer I guess. Going forward there should be room for Sony to make a price cut for the PSVita and provide that 'great value proposition' Yoshida talk's about!