| adriane23 said: Just like the 4, there's no compelling reason for me to upgrade to the 5S. Marginal increases/improvements should never warrant a yearly phone upgrade. That's like buying a new laptop every year. Sadly, all phone manufacturers are following Apple's footsteps as there's only so much you can "innovate" in a year's time. |
Who upgrades yearly? Only the most deranged technophiles. Most upgrade on a two-year cycle, because that's how the contract goes. Hence why the enclosure changes once every two years.
The 5S is targeted at 4S owners, who will be upgrading to a larger, brighter, more colorful screen, a far superior camera, LTE networking, four times the compute power, a fingerprint scanner and numerous other improvements. Plenty of incentive to upgrade.

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