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Aonuma explains why official artwork for A Link Between Worlds changed:

 

"I have to say that when we were creating artwork for E3, we really just hadn’t finalized what that artwork was going to be, so the image that you saw, the art asset we used for E3, was almost a placeholder, let’s say. Then, as we started getting further into the development of the game and started finalizing the artwork and looking at the cinematic scenes and looking at how Link was represented in the game itself, we then adapted the artwork to come closer to what you were going to see in the game, and thereby remove that gap that had previously existed in the original title. Also, just letting you know, since it’s not finalized yet, we may see more changes going forward. Please understand that what you guys are seeing is really development in… You’re getting a live, real-time view into development. Please understand what this change represents, and that we may see more changes moving forward as well."

Notice he mentions cinematic scenes? More on that, again from Aonuma:

"For people who really want to get into the story and play the game for that whole story aspect – that’s what drives them to play the game – there are certain elements of the story that you really have difficulty representing from a top view or even from a side view. So there are other views that I guess you could call movie-type scenes or cinematic-type scenes in the game, yes."