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turtuls said:
When?? I don't think it ever will. There will always be a series that will be popular that demands AAA money to sustain it. There will most likely just be less of them since right now developers are claiming that their games need X amount of sales and are not getting close to it and after only of month of great sales but not hitting the target calling it a failure. I just hope that developers and publishers get their expectations to be more realistic so that new and old franchises can thrive and survive.

At any time, a AAA franchise can just fail.  Look at Activision and Tony Hawk and the whole music instrument craze.  Withing like a 2 year period, a hot genre dies off.  It happens.

Thing is getting the realistic expectations are tricky.  Everyone on these AAA projects end up thinking their game is the next big thing, and they get caught up in a bubble of expectations.  And when it comes to bubbles, well...