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JayWood2010 said:

The western market.  Been going on for years.

Software Sold

X360 - 776.53

PS3 - 687.3

This is even without Japan and most japanese games so yes, X360 sales more the majority of the time.

It's likely due to the long term result of the 360's early launch and the PS3 awful first year. In that time Sony lost quite a lot of the more hardcore gamers, who are the ones buying the most games in the long run. It's likely why MS chose to do all those 180's, rather than be confident in their brand and believe it would win in the long run. Missing out on those first buyers is just too much of a risk, as Sony saw this gen and MS saw last gen.