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snyps said:
so atari was profiitable for 4 years... and this is comparable to Nintendo how?

You want me to compare profitability of companies as the benchmark?  How profitable was General Motors?  They went through bankruptcy.  They were THIS close to even not being in the videogame business, if they hadn't allowed Miyamoto do do what he did with Donkey Kong, despite management protesting.  I do recommend reading "The Chaos Imperative" on how unpredictability is essential, and how companies define themselves and change.  Heck, Nintendo now isn't who Nintendo was before Donkey Kong.  They do still put out playing cards, but they are noted for video games now, and did a number of other things they aren't doing now. 

What is the story of Nintendo when Miyamoto retires?  And if you are seeing this JUST about Nintendo, you are a Nintendo loyalist who can't fathom things changing.  If you go back to the original post, I didn't just mention Nintendo.  I also mentioned Activision.  This is a general thread about how companies come and go, despite what you think otherwise.  Atari wasn't around forever at all, eventhough people thought they were.  Things got so messed up with Atari, that even Bushnell couldn't save them later as a brand.

I could go on here.  Anyone remember Blockbuster?  Netflix did them in.