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JOKA_ said:

Thats a great commercial, but the timing seems off.

If you don't have an X1 pre-ordered at this point, you aren't going to get one on Nov 22nd. Heck, you probably won't be able to find one on a store shelf until 2014.

People who aren't aware of the X1 yet (aka the people this commercial is aimed at) will see the commercial, try to go to gamestop/best buy/walmart to get one, and the guy behind the counter will go "oh you would have needed to pre-order this a while ago to get it on the 22nd"

Still, its a well done commercial, got me hyped for football

What makes you think there won't be consoles available at launch?

"Day One" consoles are a limited availability console and only available for pre-order.  What will be available at the stores are regular bundles.