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kowenicki said:

Not one?  Really?  There is no possibiloty of even one NFL fan buying a ONE due to this marketing?

Wow.  marketing is  a myth.  forget it.  Google, close your doors.

If a bit of hyperbole is enough to upset you this much, you probably should not frequent the internet sir.

nightsurge said:

Agreed. Terrible graph.

Contrary to what dsgrue thinks, there will be many NFL fans that are not gamers that gain an interest in the Xbox One for this commercial and for its media features.

If a non gamer becomes a gamer as a result, that's another win for MS.

Thinking that the target audience is only gamers is ridiculous. If non gamers never bought gaming products, the Wii would be much lower in sales. And people spend hundreds on media machines all the time as well.

The Wii didn't draw people in to watch TV. It brought in people to play games in an easy way. It was accessible (and affordable). 

This device is pretending to be more than a gaming machine and I won't be deluded into thinking it's something more. To expect an NFL fan not interested in gaming to see that commerical and buy the XBO is quite foolish.