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Why is it so hard for them to just do it? Put it on DL only games and end the issue. This is some stupid joke. What is actually preventing them from doing it. I'd like to here some explanations. I don't find DRM inovative when my friend is locked out of his imported Saints row 4 US copy. Because steam was jerks and changed his US key to a australian copy. And steam support never replied to his problem. I call that not fair to the consumer. If the game didn't use steam. We'd be playing co-op.