Sony: PS4 UK Pre-order Levels Are “Unprecedented”

[Zekkyou]

the-pi-guy said:

Zekkyou said:
I really hate the word unprecedented. Almost as much as i hate the phrase "only capable with the power of [insert name of under powered box]".

What about the word "unexpected" instead of "unprecedented"?

Yeah, unexpected sounds much better. It gets across the same message without coming across as marketing BS.

Using "unprecedented" gives me the same feeling as when a company justifies lay offs as "restructuring".