Nyleveia on 03 September 2013
| NiKKoM said: Strange deal.. MS Buys the lumia name but can't use "Nokia".. There will never be a Nokia device in the future.. Its also a cheap deal cause MS isn't buying the Nokia patents.. It only lisences it.. I can understand they want a firmer grip on Windows Phone but still to get those sales from 30 million smartphones to 50 million to break even isn't easy.. |
The thing is it adds nothing to the appeal of the devices for people who dont already use them and passed them up before, unless they start inregrating xbox live stuff more agressively, and that could potentially put off as many current users as it attracts new users.
at the same time the move could potentially sway the brand confidence for those buying because its nokia, and not necessarilly because its running windows mobile.
