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Because people don't make great AI anymore.

Why on Earth would I buy a Call of Duty, Battlefield, Madden, Gran Turismo, Borderlands, Diablo, or 90% of other games without some sort of online multiplayer?

And it has to be online because:

1. Not all games put 2-4 player support into their games anymore
2. Using one TV sucks
3. We're adults, we don't have friends over for gaming nearly as much as we did as teenagers

Even a SP focused game like Last of Us benefits greatly from online MP. Hell, the MP would not even work offline. I beat the game in like 10 hours and if it had no MP, that would have been all the game got from me were those 10 hours, and then it would be on the used shelf. So there's another big reason it matters, it matters to companies who want us to hold on to their games.