However I do think the platform wars do hurt Sony, also due to fans of rival platforms and people not being able to afford a PS3 right now.
To give an example the unrelated battery incident is often dragged into XBox 360 vs PS3 discussions and news reporting. However research indicates that this had no to little effect on people's perception of consumers products overall:
"Our study results seem to suggest the concern over the defective Sony battery packs was felt primarily by the media. With our interviews extending through the end of October, we observed nothing in customer perceptions that could be definitively traced to the battery recall. In 4Q06, we will attempt through more specific questioning to determine the effects, if any, driven by battery recalls on customer satisfaction.
© 2006 Technology Business Research, Inc. 4 Third Calendar Quarter 2006 Corporate Notebook PC Customer Satisfaction"
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