archbrix on 01 September 2013
Well, since we're going there:
Nintendo didn't resort to this kind of advertising much, although after Sega's "Genesis Does What Nintendon't" ads after they switched slogans to "Welcome to the Next Level", Nintendo did have a bit of fun in their Starfox commercial by saying: "Why go to the next level when you can go light-years beyond?"
But there were others before the Genesis/SNES war:
And it goes back even further than NES. There were several commercials like this one from Intellivision back in the day:
