A lot of vgcharterz asked me how Sony do that magic but I never kwen before... so I expect some questions answered with this new article.
"They come to you with a deal. They say, we’ll give you this much money if we can have the game for free, or exclusive, or money off, or a combination. There are a lot of different ways you can do it. The amount of money that they’ll suggest will be relevant to the package."
"They call it a guaranteed sales buyout. It’s like looking at guaranteed downloads – you discuss a deal up front and decide if it’s worth it. For us it was less about money and more about exposure, especially with a sequel coming."
"the Minis title [Ed. she is likely referencing when Velocity was free on PS+ a ways back] was over 120,000 downloads. We don’t know if all those people played it, or if they’d have bought it otherwise, but we do at least know that they all know it exists, which is amazing. I’m not sure what figures we would have done without it. We get a chunk of cash, that’s nice, thank you, but so many people get to know about us and play our games. It’s the ultimate demo, really. We’re very much looking at things long term, not just looking to make a quick buck on sales."
