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Soundwave said:

 

I mean is there any way for Sony to screw this up?

Yes, becoming overconfident and even arrogant. But as it already did it in the past, and it took it a huge effort, heavy losses, and eating humble pie to recover, I think it's quite difficult it will repeat this mistake.
Anyway, nothing is granted to anybody, each competitor run its considerable dose of risk each time it launches a new product, so having some advantages at the start should help, like it always does. It doesn't grant victory, but it's better that starting with a handicap.



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