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@ktay95 and liquorandgunfun this isn't new they have had achievement for non gaming stuff for ages on 360.... it's not like you get a 1000 points... but you get points for participating in programs, for being first adopter of something, for preordering etc... I don't see anything shocking about rewarding your most dedicated customers and your employees in that case.... I find it quite logical.... I'm not big on achievement I like my score but I never look for the 1000... but there are many times I participated in MS programs because they were giving me avatar stuff and an achievement....