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the-pi-guy said:

 

The point is that he would be the guy to do exactly what you say in your last sentence.  He'd be the guy who would openly say "I'd rather have all three systems to enjoy all their games."  In fact, I wouldn't be surprised if he did say that.  

 

Edit:

He has actually said that he wants the Xbox 360 to succeed in Japan and he wants Nintendo to be successful.  


He is being politically correct.  Also, he works for a company that is based in a country that the culture demands that you show respect when speaking of others.  Not saying that he isn't earnest in his remarks though.  His personal sincerity only really means that Sony did an excellent job of hiring the right guy to represent them.