http://www.zdnet.com/microsofts-ballmer-why-microsoft-doesnt-want-to-be-ibm-or-apple-and-more-7000019812/
Q: I'm curious why you guys are so taken with being a player in consumer. Why not 'just' be IBM? You're already so successful in enterprise, why not just focus there?
John Thompson, lead Microsoft board member : I think it's quite obvious that the consumerization of IT is going on around the world, and if this company is to remain relevant, it's got to have a meaningful position across the spectrum of the user base and the industry. And so to suggest that you can just be successful in the enterprise space and not have an impact on the business or the industry because of what's going on in the consumer segment I think is a little narrow in the definition of what the company can be.
If you look at history, history would suggest that the fact that some other big companies in this industry didn't focus on the consumer segment has made them increasingly less relevant in shaping the agenda for this industry. And I don't think that's an important attribute that we want to pursue at Microsoft. We want to be relevant forever, and that's about having a broad based portfolio with the right balance between the consumer and the enterprise segment.
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