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Imagine someone with a game design degree using that program to demonstrate skills for some random games company when searching for a job. Main problem for many people whom just get out of college is that games companies usually looks for a proven track record, thus getting a job can be quite the challenge. With this you can quickly demonstrate your skills.

Imagine you creating a kickass game and uploading it to the Spark community and sell it for a buck. Other players can rate your game and top rated games will enter the top 10 within the community. Thus you can make a few buck being a top notch creator within the community. Of course, this could only work if the game sells like Minecraft. But the potential seems to be there.