ugh, this is so bad, on so many levels, and I thought Google only hires the best people. My mistake, Google is still cool.
1. Who is the target audience ? The ad is focused around CoD, but people who hate CoD are already playing other games so it's irrelevant (CoD is not the only game in the world), people who love CoD will not be convinced anyway, people who don't play games won't even be able to pick up the joke, so where is their message going ? There are far better approaches to promote free games than centre the whole thing around one game.
2. In competitive marketing they should only quote competitors if the comparison can be measured, like which car is more fuel efficient or which bank has better rates, video game preference is purely opinion and they should never have thrown it out so blatantly, it's asking to get backfired, image what happens if Sony makes an ad about Halo and Mario being overrated bad games, the whole world would turn against them.
3. It's disgusting.
