Jack Tretton: “The Battle for Next Generation’s Hearts and Minds is Being Waged in the West Right Now”

[the2real4mafol]

S.T.A.G.E. said:

the2real4mafol said:

S.T.A.G.E. said:

the2real4mafol said:
I love how it's being talked about like it's an actual war. I guess they want dominance again.

Well sony has to be cautious and determined. If a corporation entered the gaming industry solely to take your marketshare and build around it wouldn't you stand your ground as well? Microsoft halved sonys marketshare but they know the gamers they took are only loyal to third party and price.

True but i think it was a good wake up call for Sony to struggle like it did with PS3. On PS2, it delivered the games but it could've made more games and didn't really care about the smaller games back then. Partly, because they almost owned the industry single handedly and so didn't have to try so hard. But the competition this generation forced better and more unique games from Sony and so we win anyway. I suppose market share don't matter to much to me as long as they don't fail. 

Judging by their sales this gen, if Sony gets even at parity in sales with Microsoft next gen in the US they will sell a hundred million consoles. They are on the verge of 80 million right now.

That should be easy