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Helping to fund a game so that it gets made is different than paying someone to NOT make a version for a competitor. I have no problem with asking for a game to be exclusive if you're providing financial support. "Moneyhatting", to me, is going up to a publisher and waving dollars at them when you know that the game would be multi-plat otherwise. We know that's what Microsoft does at the start of a generation.

As for why gamers dislike the practice, it's because it's a lose-lose proposition for them. It means that a publisher values up-front money from a hardware company over its own fans. That's lame.