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kurasakiichimaru on 21 August 2013
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endimion said:
kurasakiichimaru said:
Adinnieken said:
Sony's FIFA sponsorship ends on January 1, 2014 (1 January 2014).

You can bet Microsoft is willing to throw as much money as it possibly would take to capture FIFA, and you can bet Sony likewise will do almost everything it can to secure that sponsorship as well.

That said. It's possible that this is a precursor to what might be coming. Not to get the cart before the horse, but the inclusion of FIFA 14 may be a sign that Microsoft has already secured sponsorship with FIFA.


Lol if anything Sony should be worried with Apple and Samsung not with Microsoft getting FIFA sponsorship. I believe the Sony-FIFA partnership also extends to FIFA World Cup 2014 and that's with Sony being the official international HD broadcaster for the same league.


Edit:

FIFA Partnership

Contract period: January 1, 2007–December 31, 2014

Te r r itory: Worldwide

Category: Digital Life

 


weren't you guys talking about the champions league???? you do realize FIFA has nothing to do with the european leagues.... it is either  handled by the UEFA or the respective national leagues of each countries.... FIFA sponsorship is relevant to worlwide events such as the world cup, or club world cup.... stuff like that and that's it.... if Sony has a partnership with the FIFA only it gives them little weight on EU football scene

 

What is a FIFA Partnership?
Sony has signed a global partnership program contract with FIFA making it a “FIFA Partner,”
the highest level of FIFA sponsorship, for eight years, until 2014. Sony is the first FIFA
Partner ever in the new “Digital Life” category, established exclusively for Sony, which covers
a wide range of business activities, from electronics to entertainment, encompassing
electronics, games, mobile phones, music and movies, among others. During the period of
the Zcontract, Sony will be able to engage in a variety of promotional activities for its
electronics, entertainment, game and other businesses at the world’s greatest soccer event,
the FIFA World Cup™, in 2010 (South Africa) and in 2014 (location to be decided), as well
as at more than 50 other FIFA tournaments.