Fifa 14 coming with xbox one pre-order, will this win over Europe?

[Adinnieken]

kurasakiichimaru said:

Adinnieken said:
Sony's FIFA sponsorship ends on January 1, 2014 (1 January 2014).

You can bet Microsoft is willing to throw as much money as it possibly would take to capture FIFA, and you can bet Sony likewise will do almost everything it can to secure that sponsorship as well.

That said. It's possible that this is a precursor to what might be coming. Not to get the cart before the horse, but the inclusion of FIFA 14 may be a sign that Microsoft has already secured sponsorship with FIFA.

Lol if anything Sony should be worried with Apple and Samsung not with Microsoft getting FIFA sponsorship. I believe the Sony-FIFA partnership also extends to FIFA World Cup 2014 and that's with Sony being the official international HD broadcaster for the same league.

Sony's not a broadcaster, but likely provide cameras and display technology.  If Microsoft obtained a partnership they would likely either share it with Sony or Microsoft would need to ensure that it had partners, Nokia, JVC or Panasonic for example.