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Sony's FIFA sponsorship ends on January 1, 2014 (1 January 2014).

You can bet Microsoft is willing to throw as much money as it possibly would take to capture FIFA, and you can bet Sony likewise will do almost everything it can to secure that sponsorship as well.

That said. It's possible that this is a precursor to what might be coming. Not to get the cart before the horse, but the inclusion of FIFA 14 may be a sign that Microsoft has already secured sponsorship with FIFA.