Also Blueray being in the machine will also be able to transfer to the games themselves it's not like the Hd add on to the 360 that could only play the movies the blue ray drive can play blue ray games. The car comparison is week. The money people put into cars is far more than what people spend on a few games. Once the gaming machine is in the house it can allow for the buying of games. You say look at the demographics but do you show them? Is there a survey of people who bought ps3 for movies only? If so I'd like to see it. Once there is a game console in the house it makes the owner much more likely to buy a game. Not necessarily many but when they see one that appeals to them they would be more likely to get it since they already have the system and it would give them more reason to justify buying it in the first place.
