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I don't see what Sony did or will do that showed us that they care so much about Europe. Releasing in more Eu countries is not showing that they care about us but that they have enough systems ready on release or you believe that MS did not wanted to release the Xbox one in more EU countries?

The Vita pricecut is not because they care about Europeans but they want that atleast some Europeans will buy one...

Giving away Fifa 14 is more of showing you care though.