By using this site, you agree to our Privacy Policy and our Terms of Use. Close
landguy1 on 20 August 2013
Edit Thread
DirtyP2002 said:
Figgycal said:
JoeTheBro said:
DirtyP2002 said:
I can't believe some guys here even doubt the effect such a sponsoring deal has. You really need to go to a marketing class and just learn the very basic stuff.


Oh boy.

OT: This can really help with the negative image of the console. Football=good, therefore item sponsoring football=good. I don't think this is going to pull football fans in mass to the console though. It only makes them like the concept of the new xbox, not necessarily feel the need to spend $499 and buy one at launch. Great first step though.

I'd imagine when they walk into walmart and see the same game for a system that costs 100 dollars less- they'd get that instead or they'd get the game for the system they already planned on buying (or already have). It's a great way to get mindshare and brand recognition though.


Yeah, every marketing move MS does with a multiplat game will only benefit the PS4... or current gen. Sigh...

You are right that it helps all systems, but not just the way you think.  When someone sees an ad for Madden 25 and at the end it says available on XBOXOne, M$ didn't pay for the whole ad.  It's called co-op advertising.  EA pays a share and M$ pays a share.  Both companies get what they want - basic  product awareness. 

M$ isn't just shilling out $$$ for Madden, they have a partnership with the NFL.  That is something completly different.  They will be able to use team logo's/player names/video of games as exclusive content on the XBOXOne.  This will result in a different need for the fans to want an XBOXOne over the PS4.  Like others have said, it probably won't get a bunch of people who don't plan to purchase a game system to do so, but those who want one at some point will be thinking about it.  Like most sports, the NFL has a LARGE crowd of fanatical fans that will pay an extra $100 to have the capability for 5-10 years(console lifetime).  Not sure what it costs to go to a Football(soccer) game in Europe, but here in the states it is REALLY expensive.  $25 to park, $75-$300 for a ticket, $50+ for concessions = $150-$350+ per person per game. 

People think that $50-$100 more for XBOXOne when Buyers are already spending $500-$600 buying the PS4 is going to change their mind?