Xbox One Marketing Machine has woken! Game Fuel, Billboards, Movie theaters and much more

[Figgycal]

JoeTheBro said:

DirtyP2002 said:
I can't believe some guys here even doubt the effect such a sponsoring deal has. You really need to go to a marketing class and just learn the very basic stuff.

Oh boy.

OT: This can really help with the negative image of the console. Football=good, therefore item sponsoring football=good. I don't think this is going to pull football fans in mass to the console though. It only makes them like the concept of the new xbox, not necessarily feel the need to spend $499 and buy one at launch. Great first step though.

I'd imagine when they walk into walmart and see Madden 25 for a system that costs 100 dollars less- they'd get that instead or they'd get it for the system they already planned on buying (or already have). It's a great way to get mindshare and brand recognition though.