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S.T.A.G.E. said:
Dude bros rejoice! Yep, this is definitely the crowd MS wants. It's pretty smart. The American and European gamer who buys annualized games make up the largest percentage of third party title buyers.

COD, Madden, Fifa are the primary objectives.

Yeah, that's not exactly the point.

More than likely, during every football game, you'll see on-field, off-field, interstitial, and mentions during the pre-game show advertising.