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xKakashi209x said:
I have a feeling Sony is going to show ads during the World Cup next year. Biggest audience from around the world.

The world doesn't have an ad culture that US does. For a week after Superbowl American TVs and  Youtube clog with re-runs of Superbowl ads.

And the world gets very enthusiastic about it.   And don't underestimate the American power of purchase.

Still I think World Cup is the bigger stage.