Sorry to burst any bubbles but it's not going to happen
In America, The Xbox 360 has sold over 40 million 360's. PS3 has sold less than 25 million PS3's. 360 has a 15 million lead and advantage in America over the PS3.
Despite having such a steep 15 million advantage, Madden only sells like 500k more on 360 than PS3 in America on average
This will be nice for MS but it probably wont mean much in the end