S.T.A.G.E. said:
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It's basic supply and demand.
Say you see a charity stand that is selling a two pack of red and blue notebooks. So you buy a few... but you only like red.
So you set up a stand giving away blue notebooks. People walk buy take the notebooks, but then check then see the charity sale later. Seems pretty obvious that some of them might of spent money for charity then... but won't now.
So the smartest thing to do, would be to hold on to the Blue notebooks until after the charity sale ends.
Then give them out. Thus maximizing charitable purchasing... and making sure that the people who get the freebies are 100% people who wouldn't of bought the charitable bundle.