Despite all the X1 Improvements, geographical bias will be its biggest problem.

[Goatseye]

RolStoppable said:
The rejection of the Xbox brand in Japan is rooted in the original Xbox being a piece of trash over there. Shoddy support, lack of appealing games etc. Basically everything that matters was done wrong or in an insufficient manner.

Then things move to the Xbox 360 and Microsoft seriously expected that they could succeed with a toxic brand as long as they secure a handful of (timed) exclusive JRPGs. That just doesn't cut it, so even with the rise in popularity of Western-developed games in Japan, the 360 didn't make much headway.

By sticking with their toxic brand, a rejection of the Xbox One in Japan is a given.

Resuming and concluding this is what the OP is about. But anybody that knows videogame market well enough knows that MS just didn't win in Japan because Japanese people have a very big spirit of nationalism. And don't bring that Apple crap because they don't have anything competing with them.

Between a Japanese brand and a foreigner (same product)  they choose their homemade ones. Unlike US.