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MikeB said:

If Sony/Microsoft removes all their upper management

I think for Microsoft the public perception may enhance but with regard to Sony, they already are ranked number one with their brand:

A survey conducted in Fall 2006 shows that Sony has the strongest brand:

The AlixPartners Brand Power IndexSM found that the ten most powerful brands today are:

1. Sony (NYSE-SNE)
2. Johnson & Johnson (NYSE-JNJ)
3. Kraft (NYSE-KFT)
4. Procter & Gamble (NYSE-PG)
5. Campbell’s (NYSE-CPB)
6. Toyota (NYSE-TM)
7. Tylenol
8. Dell (NasdaqGS-DELL)
9. General Mills (NYSE-GIS)
10. Hewlett-Packard (NYSE-HPQ)

Of note, several mega-brands such as Coca Cola (Nasdaq-COKE), Pepsi NYSE-PBG), tied for 11th, and Nike (NYSE-NKE), at 14th did not crack the top 10 under this new methodology.

http://www.alixpartners.com/EN/NewsMedia/PressReleases/tabid/129/PressReleaseID/73/Display/Detail/Default.aspx

Yes, I am aware of this result and to be honest it scares me. That Sony can do so much shit and still be the most trusted brand in the world is frightening. I wonder what's to stop them continuing to screw over their customers, since people still trust them right now?

However, luckily it won't effect me too much, since I won't be buying any of their products. However, unfortunately, I will still be adversely effected and I can only hope that the general public realise what a bunch of scumsuckers they truly are.



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