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1) I would have a three-year development limit on all franchise sequels. No more, no less. Make the best game you can make in 26 months. Don't rush out an unfinished product, just don't bite off more than you can chew.

2) Immediately cease development on all Final Fantasy smartphone/ tablet cash-in games. They are destroying the integrity of the brand by being obvious cash grabs, and they don't appeal to the most important consumer segment: the fans who buy $59 Final Fantasy games at midnight on launch day.

3) Have Square USA/ Europe be just for localization and distribution. No development (except Crystal Dynamics, I guess). Make it a number one priority to release as many games as possible simultaneously worldwide.

4) Bravely Default being a year and a half later in the west than in Japan is not acceptable. See number 2.



The Screamapillar is easily identified by its constant screaming—it even screams in its sleep. The Screamapillar is the favorite food of everything, is sexually attracted to fire, and needs constant reassurance or it will die.