I think for Microsoft the public perception may enhance but with regard to Sony, they already are ranked number one with their brand:
A survey conducted in Fall 2006 shows that Sony has the strongest brand:
The AlixPartners Brand Power IndexSM found that the ten most powerful brands today are:
1. Sony (NYSE-SNE)
2. Johnson & Johnson (NYSE-JNJ)
3. Kraft (NYSE-KFT)
4. Procter & Gamble (NYSE-PG)
5. Campbell’s (NYSE-CPB)
6. Toyota (NYSE-TM)
7. Tylenol
8. Dell (NasdaqGS-DELL)
9. General Mills (NYSE-GIS)
10. Hewlett-Packard (NYSE-HPQ)
Of note, several mega-brands such as Coca Cola (Nasdaq-COKE), Pepsi NYSE-PBG), tied for 11th, and Nike (NYSE-NKE), at 14th did not crack the top 10 under this new methodology.
http://www.alixpartners.com/EN/NewsMedia/PressReleases/tabid/129/PressReleaseID/73/Display/Detail/Default.aspx
