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the-pi-guy said:

Do we know enough about how it works to know what type of price it would have?

Well it's obviously using projectors.

the-pi-guy said:

I'm not saying I think it would be cheaper than Oculus Rift, but Oculus Rift is targeting 300$ for launch day.  So if you were to buy 4, 1200$, while in comparison if the Illumiroom costs 1000$, it would be cheaper per person, if used by 4 people.  Presumeably depending on how it's used, it could be 1000 or way more for application.

Sure, but why should people buy more than one Oculus Rift? In practice, hardly anyone will.