Sony’s PlayStation Hedge Backfires as Dollar Costs Surge

[secpierre34]

pezus said:

secpierre34 said:

NiKKoM said:

Sony may be able to mitigate some of its currency risk by pricing the PlayStation 4 higher in Europe, at 399 euros, and at 349 pounds in the U.K. The company’s annual operating profit would be boosted by 7 billion yen for every one yen decline in value against the European currency, according to George Boyd, a spokesman.

 thanks Kaz!  as an European i'm so happy with this.. I love to help my US friends getting their stuff cheaper!

It is actually not cheaper, American taxes bring the cost a lot higher. Michael Pachter debunked this story. It turns out that the European price is as it it is because companies pay some sort of subsidiary tax in Europe. I don't have the link but they are are not trying to actively fuck you over, that's what I am saying.

They do get it cheaper though. The American taxes aren't high. Meanwhile, many European countries have very, very high taxes and VATs

I dont know how much your taxes are but I do know it's not cheaper. There are some good reasons behind it, if you listen to economists. I don't know these reasons well but I do know that the conclusion is that it is not that much more cheaper