Sony’s PlayStation Hedge Backfires as Dollar Costs Surge

[Anfebious]

NiKKoM said:

Sony may be able to mitigate some of its currency risk by pricing the PlayStation 4 higher in Europe, at 399 euros, and at 349 pounds in the U.K. The company’s annual operating profit would be boosted by 7 billion yen for every one yen decline in value against the European currency, according to George Boyd, a spokesman.

 thanks Kaz!  as an European i'm so happy with this.. I love to help my US friends getting their stuff cheaper!

That's because you never bought a console in my country! If you want the most expensive PS4 come here guys! Satisfaction guaranteed! xD

But seriously that sucks.