Sony’s PlayStation Hedge Backfires as Dollar Costs Surge

[secpierre34]

NiKKoM said:

Sony may be able to mitigate some of its currency risk by pricing the PlayStation 4 higher in Europe, at 399 euros, and at 349 pounds in the U.K. The company’s annual operating profit would be boosted by 7 billion yen for every one yen decline in value against the European currency, according to George Boyd, a spokesman.

 thanks Kaz!  as an European i'm so happy with this.. I love to help my US friends getting their stuff cheaper!

It is actually not cheaper, American taxes bring the cost a lot higher. Michael Pachter debunked this story. It turns out that the European price is as it it is because companies pay some sort of subsidiary tax in Europe. I don't have the link but they are are not trying to actively fuck you over, that's what I am saying.