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Wright said:

I've never understood the reach of Major Nelson's involvement in the Xbox Division, but he sure is cool. Way too quick the unboxing, but yeah!

I think, very wisely, Microsoft decided it needed a face to the Xbox division.  Larry Hyrb was hired on to be that face.  He has a communications background, so you can put him in front of people and he knows how to communicate the product, features, etc.

Not many people have that ability.