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Basically they could split up the games content and sell them episodicly. For example, say it's a FPS game with 12 levels in the SP, the developer could split up the first 3 levels of the game and offer it for $10, and continue to charge $10 for every 3 levels, tallying the price to $40 for the entire SP campaign, then they could offer the MP part of the game digitally for $30. I think this could be a successful practice considering that ALOT of sales are lost to used games simply because people don't have $60 to fork out everytime, so why not allow them to buy the game in fragments?