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Mario ffs. His little musical jingles a lot of people could probably hum them. I see loads of people go to costume parties as Mario. I never see Pac-man bed sheets, Easter eggs, mugs, Christmas advent calendars, year calendars, post is, t-shirts etc but Mario is on all of these and more. Guinness world records means shit. My older relatives actually ask if im playing "Mario" when see me playing any video game console! He's just so synonymous with gaming.