Adinnieken on 01 August 2013
| theprof00 said: this is part of the problem shonen, the korean won has only gotten better over the past ten years. and why...the country being more financially secure should be losing strength, but it isn't, they're making more. Because of major losses in depreciation and inability to price competitively with samsung, sonys tv division took major cuts to r&d and manufacturing. they actually ended up selling some major plants making screens and now just buy from samsung. its not because samsung makes better screens, its because sony for the past ten years vouldnt afford to make better screens. its a continuous spiral. meanwhile, you ask why most people buy samsung...its almost always because its cheaper. at best buy during black friday last year there were open box sonys and discounted samsungs. within 5 minutes all the sonys were gone, even at 10% higher cost for the same size. why? because 10% is allowable for a sony. that's the kind of brand they have. people are willing to spend that much more. they aren't, however, willing to spend 30% more, which is what samsung has been able to do for quite a while now. Just think about it for a second. samsung makes margin on their tvs at 30% less price in store. Sony for the past ten years couldn't even make margin on tvs at a 30% higher pricetag. That says a lot about the currency situation. |
But this is pecisely the same scenario US TV manufacturers went through in the late 1970's and early 1980's.
Japanese manufacturers were able to make better quality TVs at a lower price than their US counterparts. Likewise South Korean manufacturers are able to make better quality TVs at lower prices than their Japanese counterparts. Sony isn't the only one to suffer this. Pioneer, Sharp, Toshiba, as well as others all have had major losses in their TV divisions because S. Korean manufacturers make a less expensive and better product.
